Schweppes Lemonade Rebrand - Part 2: Designs

Once the logo had been produced and the brief set the other components of the project were designed- The promotional item, bottle, Packaging and Point of sales stand to display the bottles in stores and cafes.

The images below show the initial ideas pages for each product in-keeping with the branding of the logo. These were then further developed into final designs and working drawings for each before being evaluated and finally produced.

The Initial Bottle designs

The ideas for a promotional item

The initial POS Stand ideas

The initial ideas for the bottle multi-pack packaging