Schweppes Lemonade Rebrand - Part 1: Brief & Logo

This brief was part of an extended project for my A Level Graphic Design course. The brief set was to redesign the Schweppes branding to make its main product, Lemonade, appeal to a target audience of between ages 13 to 18. Part of this was to redesign the existing script-style logo to appeal to a younger market using colour, font and imagery.

The project is currently still in progress and eventually the logo will be used to create a bottle, Sales stand, packaging and promotional item all matching the branding of the logo.