United By Design Logo Brief

United by Design are a graphic design company based in York and design for a wide range of differing clients across the UK. Whilst on a period of work experience, the brief set was to create a variation on their existing logo that reflected some of the company's work and interests. Therefore I chose to focus on their links and work with multiple local Breweries leading to the incorporation of designs they have created.

The images below show the initial logo followed by the developments created using Adobe Illustrator.

The Original Company logo the developments were based upon - image http://www.ubdstudio.co.uk/

The initial idea involving designs of Cans produced by UBD

Development of the first design by replacing the outline with a drop shadow to
create a more sleek, modern look in-keeping with the
design of the company's webpage

The final design that was created. The cans used as the background were arranged
 to break out from the simple outline of the company logo to create a bold,
 eye-catching design that focussed closely and highlighted the work of the studio.